Core strategies for successful dental clinic marketing
In today’s competitive world, dental marketing has become essential for standing out and attracting new patients to your practice. […]
Our experts keep you informed
The “persona” in healthcare marketing
Marketing experts are constantly developing new methods to help businesses promote their products and services while staying close to consumers. […]
Google My Business: an essential tool
In June 2014, Google, the best-known and most widely used search engine in the world, launched a feature designed for small and large businesses: Google My Business. […]
Social media and the buying process in Quebec
Web marketing specialists point to social media’s growing impact on consumers. […]
Native advertising: what is it?
Online advertising is evolving remarkably from year to year, and it has now become a major asset for any business. […]
9 bad SEO practices
Building a modern, user-friendly website is no small feat, especially when it comes to organic search, commonly known as SEO. […]
Does design sell?
If you think having a functional website is enough to promote your services or products, well, think again! […]
What is remarketing?
As we browse the internet, we all notice the presence, whether excessive or moderate, of ads for various products and offers from different businesses. […]
Influencer or ambassador?
Social media is a platform for relaying information, for brands themselves as well as for consumers. […]
Mobile use by the numbers
If the internet dominated the 2000–2010 decade, mobile devices are the new masters of our era. […]
Taming the bounce rate
Several factors need to be taken into account when it comes time to analyze a website’s performance. […]
Google: the disappearance of right-side ads
In 2016, there’s no longer any doubt about Google’s grip on the search engine market. More than 100 billion searches are performed on Google every month worldwide. […]
Advertising on Google or Facebook
At a time when a growing share of advertising budgets is allocated to the web, Google and Facebook dominate the internet. […]
Content marketing
With consumers bombarded by dozens, even hundreds, of advertising messages every day, more traditional forms of marketing are losing their effectiveness. […]
The 5 elements of a good newsletter
If your clients subscribed to your newsletter, it’s to learn more about you and your products. […]
Did you know that Facebook…
Created by Mark Zuckerberg in February 2004, the social network has come a long way since its launch! […]
Social media content: Instagram
Stanford University graduates Kevin Systrom and Mike Krieger are the two co-founders of the Instagram social network. […]
Increase your local visibility by optimizing your website for search engines
SEO stands for search engine optimization: the set of techniques that help your website rank well in search engines, including Google. […]
Why should every good health clinic president and owner know the date April 21, 2015?
On February 26, Google announced important news about website rankings on mobile devices. […]
The importance of a call to action on your medical clinic’s website
A call to action is a marketing prompt designed to encourage your target audience to take action on the offer presented to them. […]
18 LinkedIn tips for healthcare professionals
Nine dos and nine don’ts for using LinkedIn as a healthcare professional, from personalizing your connection requests to keeping personal topics to yourself. […]
Decision made, your healthcare business wants to run a blog. Now, who will take care of it?
While running a business blog has become a must, writing unfortunately isn’t an innate talent for everyone. […]
A few signs that prove your healthcare business worked with a bad web design company
Today, even the least tech-savvy people admit that the internet is a must for making a business known. […]
Content marketing and health clinics: how can you stop being a well-kept secret?
Running one of the best healthcare businesses in your field without being widely known is not uncommon. […]
VIRUS SANTÉ COMMUNICATION BLOG
To advance healthcare marketing, we have offered many seminars, courses and lectures. We know how busy your schedules are. […]
Why should your healthcare business have a blog?
We know that good search engine rankings are essential; without them, a business “doesn’t exist.” […]
Why invest in a smartphone-optimized website?
When designing your website or planning an upcoming redesign, it’s essential for your healthcare company to choose a responsive website. […]
Why say no to the Yellow Pages!!
Ah, the famous phone book! Be honest: how many times have you used it in the past year? […]
1800-my-teeth
Once considered a marketing advantage, easy-to-remember phone numbers are no longer an asset. […]
