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Audiovisual creation and production
Strategic video content designed to perform on social media
Video is now one of the most powerful formats for capturing attention, getting a message across quickly and generating engagement on social media. In fast-moving digital environments, well-thought-out audiovisual content makes the difference between being seen… or ignored.
Video’s place on social media is no longer in question.
Sources
¹ Wyzowl – Video Marketing Statistics
² Cisco – Annual Internet Report
³ DataReportal – Digital 2024 Global Overview
⁴ HubSpot – State of Marketing Report
At Virus Santé Communication, we design and produce strategic audiovisual content, created from the outset for social platforms such as Facebook, Instagram, TikTok, YouTube and LinkedIn. Every project is approached with a clear goal: to maximize reach, engagement and impact with your target clientele.
Video’s place on social media is no longer in question.
91% of businesses now use video as a central part of their marketing strategy¹. Video accounts for about 82% of all global internet traffic², and users spend an average of nearly 100 minutes a day watching online video³. On social media, 89% of businesses include video in their campaigns, because it generates more engagement, recall and action than static formats⁴.
These figures confirm a simple reality: to exist and perform on social media, video is now indispensable.
A complete approach: from idea to distribution
Our service covers the entire audiovisual creation process. We don’t just produce beautiful images: we develop content aligned with your marketing goals and with the codes specific to social media.
It all starts with creation. We support you through ideation, concept development, scriptwriting and defining the message. Every idea is shaped around your brand image, your audience and the type of platform targeted.
Production includes video capture, filming at your clinic or business, professional shots, lighting, sound and art direction, to ensure a credible, consistent and professional result.
Post-production plays a key role. Dynamic editing, subtitles optimized for viewing without sound, vertical or horizontal formats, on-screen text and pacing adjustments are all used to maximize performance on social media.
Content designed for social media
Creating a video for the web is not the same as creating a video for social media. Each platform has its own codes, formats and user behaviours.
We produce content adapted to how social platforms are actually used: short, punchy videos, educational clips, testimonials, service presentations, promotional content, corporate videos adapted for social media and ad formats for sponsored campaigns.
Every video is designed to capture attention from the very first seconds, hold interest and prompt action.
Particularly strong expertise in healthcare
Our experience in the healthcare sector allows us to produce effective, credible audiovisual content that reflects the realities of the medical, dental and paramedical fields. We understand the importance of a clear message, credibility and compliance with regulatory frameworks, while keeping an engaging, accessible approach on social media.
Content that supports your marketing goals
Audiovisual creation fits naturally into your overall strategy. Our videos support your social media campaigns, your advertising campaigns, your website and your brand image.
Every production is designed as a lever for visibility, awareness and acquiring new clients or patients.
Why entrust your video production to Virus Santé Communication
Our strength lies in the balance between strategy, creativity and performance. We master content creation as well as its practical use on social media, with a tailored, results-oriented approach.
Take action now!
Looking to create effective video content for your social media, aligned with your brand image and your business goals?
Contact Virus Santé Communication to discuss your video creation and production project.
