The name of this social network is actually a combination of two words that describe the app well: “instant” and “telegram.” This social network, available only on your mobile phone, is an effective way to share photos (or videos) with the public.
How do you use the app?
Want to share photos of your clinic on Instagram? It’s easy! After downloading the app to your smartphone, start by adding a profile photo. Don’t forget to add a brief description of your business in the text box so the public can learn more about your business and services. Then, to start sharing images on your profile, take photos that will be relevant to users and future clients of your business. For example, you could make your first post a picture of your medical clinic.
The fun thing about this social network is that it lets you showcase your “artistic” talents. By adjusting the filters, colours, tints, lighting and sharpness of the photos you post, you can customize your profile however you like. Before posting your photo publicly, take the time to add a short description in the “Write a caption…” and “Add location” sections. That way, people can better find out where your clinic is located and reach you more easily.
You’re probably wondering, “But when does it make sense to post a new image on my Instagram account?” Unfortunately, there’s no magic answer to that question. If you want your account to stay active and interesting for users, it’s recommended to post 2 to 3 new photos a week. You can post photos of your workspace, your employees, announcements of your new services and even photos of local sports teams you sponsor. Anything goes! However, always keep in mind that the photos you post must be in line with your communication goals, namely medical services.
How can I optimize my visibility?
It’s often recommended to keep the same photographic theme when you post photos to your profile. For example, if you post photos using specific colour filters, keep posting photos in those same tones. Your profile will then be much more attractive to users. Here’s a simple tip: keep your photos uncluttered. When a photo has too many elements, it’s easy to lose the user’s attention on the photo’s key element or elements.
Hashtags are also essential for giving your business the visibility it’s hoping for. Hashtags are a way for users to search by keyword in the “Explore” section. These keywords can then lead Instagram users to your photos. After adding your description in the “Write a caption…” box, add appropriate hashtags to your photo. For example, if you take a photo of your clinic located in Montréal:
Come see us today at our Montréal clinic between 9:00 and 11:00 a.m. for a half-price dental cleaning! – #Montréal #Montreal #cliniquedentaireMontréal #Montrealdentalclinic #cliniquedentaire #dentalclinic #medical #médicale #health #santé #dentiste #dentist.
Notice that the hashtag keywords are not only in French but also in English. It’s important to use keywords in both languages since your clinic serves a bilingual region. To optimize your visibility on the social network, it’s therefore important to use as many keywords as possible that a user might type into the search engine.
Also, don’t wait to encourage your clinic’s patients to share happy moments by creating a hashtag specific to your clinic. For example, by creating #clinicmtl3000, you’ll be able to find all your clinic’s photos under a single keyword. You can also add it to all the photos you post. This hashtag will then be linked to and personalized for your Montréal clinic.
A great place for sharing, Instagram has become a must-have mobile app for all social media fans since 2010. Want to attract new clients to your clinic, but may not have the budget to run large advertising campaigns? Instagram is an effective tool for drawing new eyes to your medical services, and it’s free! So, grab your phone!
