Google Analytics and SEO

After winning over web users with its search engine in 1997, Google branched out into several other types of tools to encourage and maximize the use of websites. Now an essential tool, Google Analytics is the most effective way to analyze your website’s statistics and optimize the visibility of your clinic or healthcare business.

Indeed, this web analytics tool has completely revolutionized the way businesses use the pages of their websites. With this system, all the data is recorded in tables and/or charts. This helps analysts get a better idea of a website’s reach in a given region, but also around the world. By registering your URL in Google Analytics, you can get real-time updates on visitors’ comings and goings.

Dashboard

The Dashboard will quickly become your best friend! On this analytics page, you’ll find several tables that clearly and precisely explain the habits of the people who visit your website. Everything from the type of web browser (Firefox, Chrome, Safari or Explorer) to the number of users (new and returning) is displayed. The dashboard gives you a clear, precise overview of your site. But that’s not all! Google Analytics can track visitors’ browsing patterns on a daily, weekly or monthly basis. That way, you can find out on which dates your site got the most visits. And with a little more digging, you can figure out what caused traffic to your web pages to rise or fall.

Real-Time

You’ll also find the Real-Time tab, which counts the number of people currently on your website. This tab also shows you where the visitors browsing your web pages are coming from at the very moment you’re looking at the analytics page. Google Analytics can also build a profile of your audience. This tab will help you better understand the behaviours, habits and interests of your page’s users. You can then discover the profile of your business’s current or potential clients and adjust your aim with regard to your communication and marketing plan. This tool is important because it helps your business better understand consumers and thus better meet their needs.

Acquisition

The Acquisition tab, for its part, will help you find out which channel users came through to reach your page. Social media? A search engine? Your Facebook campaign? You’ll find all the data in this section! The Google Analytics system can also analyze the social networks you register in it. You’ll then know everything about what’s happening on your website, as well as on the social networks linked to it.