Your peers from another era, especially the ’80s and ’90s, knew a completely different kind of “marketing.” The days when a nice sign on a busy street corner was enough, or a small ad in the Yellow Pages or the local newspaper, are over. These strategies are practically obsolete. Granted, many clinics and health professionals still work with these same techniques and manage to make a good living.
After all, the farmer who kept working his land with horses when others adopted the gasoline tractor didn’t starve. However, those who adopted the tractor began to prosper and to work less and less hard, delegating more and more.
Let’s be honest for a moment: marketing in the healthcare sector is lagging far behind. We hope this blog will be the spark that helps you make informed choices, fine-tune your own strategies, manage your own branding, become an innovator and make your life easier.
This is the small contribution we hope to make to this world, which you tirelessly make healthier every day.
