Importance of a call to action on medical clinic websites

First of all, what is a call to action?

A call to action is a marketing prompt designed to encourage your target audience to take action on the offer presented to them. A call to action can make it easier for people to get in touch, make a purchase or sign up.

How important is a call to action on your clinic’s website?

A call to action is essential to your website if you want to convert your site’s web traffic into potential clients.

A well-targeted, strategically placed call to action will help you steer as many visitors as possible toward the service provider, which will translate into inquiries, higher sales or more sign-ups for your blog or email list.

How do you create effective calls to action?

Here are a few tips for creating good calls to action:

The position, size and colour of the call to action

Calls to action must be strategically positioned on your website. For a dentist’s website, we recommend placing one right on the home page. The icon should contain the phone number and remain visible at all times so that visitors can reach you quickly.

Also, add one at the end of each of your blog posts to invite readers to receive your posts by email.

Size and colour matter too. They must be chosen carefully with the goal of converting as many visitors as possible: a call to action that’s too small won’t be visible enough or used enough, while one that’s too big will annoy your audience. The same principle applies to colours.

Visible, but not aggressive

Your call to action should be visible almost all the time, but it must not get in the way of visitors looking for information on your website. Some websites block navigation to force visitors to act on a call to action. This tactic is strongly discouraged because it’s too aggressive. The risk of losing your audience is high, as visitors would rather switch to another website than have a choice forced on them.

Simple and effective

A call to action should lead to an extremely simple purchase, contact or sign-up process. Ask for as few clicks and as little information as possible to increase your conversion rate. A form that’s too long will discourage visitors and make them turn back. When it comes to purchases, do some research online: some available modules let people buy in 3 clicks or less!

Use the imperative

The text should reflect what you have to offer and show its added value. We also recommend phrasing calls to action in the imperative.

For example:

Book an appointment with one of our animal health specialists.

Vary your offers

Vary your offers and your calls to action. Just because visitors don’t want to contact you doesn’t mean they don’t want to follow your blog or sign up for your newsletter. Since you don’t know where visitors are in their buying process, give them a chance to stay in close contact with your business so you can keep moving them forward in that process.

Vary your calls to action

Use different types of calls to action and track their effectiveness with Google Analytics. The results will show you which of your calls to action works best for your target audience.

The importance of a call to action on your medical clinic’s website

First of all, what is a call to action?

How important is a call to action on your clinic’s website?

How do you create effective calls to action?

The position, size and colour of the call to action

Visible, but not aggressive

Simple and effective

Use the imperative

Vary your offers

Vary your calls to action

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