Google My Business: how to use it
These days, every business must have an online presence to showcase its products and services, stay in touch with its customers, attract new prospects and communicate its offers, promotions and news. With this in mind, Google offers the “My business” feature, which allows any business that signs up to:
- Have a business listing that appears in Google search results. It includes useful information for future customers, such as contact details, opening hours, photos of the business’s premises, a link to the website and customer reviews;
- Get better organic search rankings on Google. The search engine does indeed favour businesses that use “Google My Business” when ranking the results of searches carried out on it;
- Be located directly on Google Maps.
Here is Virus Santé Communication’s Google My Business listing. It shows the important information about the business’s contact details, as well as its location on Google Maps. You can also easily access customer reviews left on various sites and social networks.
Google My Business: many benefits
The Google My Business interface, which replaces the former “Google Places” and “Google+ Local” features, is a very easy-to-use tool that guarantees you a better web presence, management of your business’s visibility and effective communication with your customers and with all the users who are prospects for your business.
Besides improving your business’s visibility, using Google My Business also benefits users who want to find out about you. When they search for your business on Google, users will have direct access to your company’s customized listing, allowing them to get practical information in just a few clicks. Using this Google feature will also benefit your SEO.
What’s more, since Google My Business lets you edit all the information on your listing as you see fit, it will be easy for you to let users know about certain changes, such as a change in your opening hours.
Also, when you create a Google My Business page, a Google+ profile linked to your business listing is automatically created. On this profile, you can promote the products or services you offer or let users know what’s new. This platform is also a place to interact with your clientele, where you can collect reviews and exchange through comments. It’s also a great platform for sharing visual and interactive content, such as photos and videos, to highlight events or news about your company.
Finally, with access to an “Insights” section, you’ll be able to get useful data about your business’s visibility on the web. With the data collected, you can adjust your strategies to improve your performance.
A feature not to be overlooked
Google My Business is a feature that can be accessed from traditional computers as well as mobile devices. So it will be easy for all users searching for you on Google to find the information they need.
Google My Business thus proves to be an essential tool for any business that wants a strong web presence, for all the reasons mentioned in this article. Don’t miss out on all the opportunities offered by this feature, which is a true virtual showcase for your business. It’s a powerful tool for getting known on the web.
To make the most of Google My Business’s many advantages, call on web marketing professionals!
