A communication tool, first and foremost
When you create your website, you aim to attract visitors and invite them to read the content on it, as well as encourage them to buy your products or check your offers and news every day. In that sense, you’ll need to convert potential visitors to your web page into prospects or loyal subscribers, who will no longer have any reason to look elsewhere for the information or offer they’re seeking.
You therefore need to think of an effective way to keep visitors on your site once they’re there, in order to increase the length of their visits. This factor is decisive for your business objectives. With this in mind, design becomes a real asset for your site!
Your business’s website is your point of contact and your hub for online communication, since it serves as a virtual showcase for your image and your offering. That’s why the site’s design is as important as the product or service offered. It plays a role as important as the quality of your offering, since it’s at the heart of the customer’s experience with your business.
An element not to be overlooked
It goes without saying, then, that design is a key value of your web presence, allowing you to stand out, hold users’ attention and, of course, reach your business objectives. Here are some sound tips that every business with an online presence should put into practice.
- Define your colours: the colours used in your website’s design must match your business’s overall brand image. Remember to use colour sparingly, since neutral colours often give a more professional and modern look. Brighter colours should be used to draw users’ attention to predefined elements that will help you reach your objectives;
- Versatile typefaces: the fonts used for your website’s text must be easy for users to read, on every device on which your site can be viewed. In other words, these fonts must be just as legible on the desktop version of your site as on its mobile version.
- Put yourself in the user’s shoes: these days, users are used to finding the information they’re looking for online quickly and easily. It’s therefore very important to prioritize the user experience by letting them find the information they want in just a few clicks. Navigating your site should feel smooth, so avoid complex drop-down menus that could put users off and make them want to look elsewhere.
- Don’t neglect the responsive version: more and more users are abandoning their traditional computer in favour of mobile devices. For this reason, if your business’s site isn’t adapted to these device formats, you’re probably missing out on a significant number of business opportunities!
- Prioritize quality content: all the content on your website must reflect your business’s professionalism, whether it’s text, video, photos, etc. Always favour original content, especially when it comes to images. This will add to your site’s authenticity and fit even better with its unique design.
- Avoid overloading your site: always favour a clean design that lets users easily find what they’re looking for without having to go through content that isn’t relevant to them. Leaving empty or neutral space is an excellent strategy for drawing attention to the most important elements.
- Pay special attention to every page: in the past, most users arrived on a site through the main entrance, that is, the home page. However, with the proliferation of search tools, pages that were once considered secondary are becoming increasingly important. You should therefore think of every page as a first point of contact between users and your business. So all the rules presented here apply to every page of your site.
Creating a design that follows the rules of the web is a matter of appeal and professionalism. The quality of the design is directly linked to converting users into customers. The more closely you follow the rules of web design, the easier it will be for your business to reach its objectives.
Working with professionals
At Virus Santé Communication, we’ve developed extensive expertise in website design. Our strategists will work with you to determine the right techniques for your website’s content, and our designers will bring to life a website that respects your identity, your strategy and the many criteria mentioned above.
Today, a professional, attractive and user-friendly design is no longer optional on the web: it’s a necessity!
