The importance of targeting and what it brings to your business
Web marketing is a branch of marketing communications that comes with its share of challenges. […]
Blog
Learn more about web marketing and the challenges specific to the healthcare sector. Our experts regularly publish blog articles to help your business make informed choices.
Our experts keep you informed
Social media: why it absolutely must be part of your strategy
Social media has invaded our daily lives and become a major centre of interest for many people, regardless of their age, gender, level of education, etc. […]
Marketing automation: how can your healthcare business benefit?
Marketing automation encompasses all the systems and techniques that help automate marketing campaigns. […]
The “persona” in healthcare marketing
Marketing experts are constantly developing new methods to help businesses promote their products and services while staying close to consumers. […]
Google My Business: an essential tool
In June 2014, Google, the best-known and most widely used search engine in the world, launched a feature designed for small and large businesses: Google My Business. […]
Social media and the buying process in Quebec
Web marketing specialists point to social media’s growing impact on consumers. […]
Native advertising: what is it?
Online advertising is evolving remarkably from year to year, and it has now become a major asset for any business. […]
9 bad SEO practices
Building a modern, user-friendly website is no small feat, especially when it comes to organic search, commonly known as SEO. […]
