Cliniquego

About

Clinique GO is a mobile multidisciplinary clinic offering a full range of health care services at home or in the workplace. The company, which serves the entire Greater Montréal area, wanted to improve its online presence to make itself known to new clients.

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The first challenge

Clinique GO’s new website was created by Virus Santé Communication in 2016. The challenge was to work on the SEO strategy right from the design stage of the site.

After observing and analyzing the existing site, Virus Santé Communication suggested a strategy based on three pillars: technical optimization, on-site optimization and off-site optimization.

Choosing the keywords the client wants to rank for is the first crucial step in an organic search strategy. For Clinique GO, we focused on home health care throughout the Greater Montréal area. Choosing the right keywords allowed us to structure the pages properly and write relevant content that meets both the requirements of search engines and the expectations of site visitors.

The Clinique GO website was technically optimized (loading time, image size, caching system setup, etc.).

We then moved on to on-site optimization, which includes:

Tag configuration (titles & meta descriptions)

URL review

H1/H2/H3 headings

Image alt attributes

and internal linking

At the same time, we launched an external link-building campaign (backlinking) in collaboration with our partner sites. The high quality of the links pointing to Clinique GO propelled the site into Google’s top results.

After our 16 main keywords appeared on the first page of Google, we moved on to a second phase of the SEO strategy, targeting long-tail queries by writing bilingual blog posts. Organic traffic tripled after 9 months, and 70% of the keywords we worked on saw an increase.

Since the launch of the SEO campaign, the client has received a monthly report with all the essential metrics to measure its return on investment (number of forms submitted, phone calls, appointments booked, etc.)

The second challenge

A promotional video: the spokesperson for your brand!

To give the Clinique GO™ brand a high-end touch and test the market’s reaction, Clinique GO chose Virus Santé Communication to produce and distribute a promotional video encouraging internet users to take action.

Our video creation services:

Scriptwriting

Video production and editing

Posting and sharing on social media

Clinique GO

We’ve been working with Clinique GO for almost a year! Our health marketing experts have helped this home health care company raise awareness of its wide range of services and reach new heights, notably by connecting with an impressive number of potential clients through its online presence.

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Contact us

Is your website properly optimized for Google? Looking for a digital communications expert?

Don’t hesitate to entrust us with your projects! For a quote, advice or an appointment, contact us!

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