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Orthodontie Saint-Eustache

Ose Sourire – Orthodontie Saint‑Eustache is a specialized clinic on Montréal’s North Shore, led by three highly qualified orthodontists: Dr. Maude Fisette, Dr. Martin Valois and Dr. Robert Yelle.
The clinic wanted to position itself as a benchmark in the field, with a bold visual identity and an inspiring message inviting patients to “dare to have the smile of their dreams.”

Branding
& visual identity

We built a punchy, modern and professional visual identity that conveys Ose Sourire’s ambition to become a regional benchmark. The branding reflects their premium positioning and their desire to inspire patients to achieve the smile of their dreams, while maintaining an image that is approachable and human.

Branding
& visual identity

Website

We designed a website that is fully custom, distinctive and visually striking, built to position Ose Sourire as the go-to orthodontic clinic in the region. The architecture highlights their unique expertise and flagship treatments: orthodontics for children, teens and adults, Invisalign (Diamond Plus certification), custom brackets (LightForce, SureSmile), palatal expansion and growth appliances. The polished design, intuitive navigation and SEO-optimized content deliver a memorable user experience, strengthening the clinic’s reputation and premium image.

Social media - OSE

Social media

We run their Facebook and Instagram accounts with inspiring, lively content: behind-the-scenes looks at the clinic, the technologies used (Invisalign Diamond Plus, LightForce), theme days and highlights with the team and potential patients.

Each post aims to get patients dreaming by showing the Ose Sourire process and world, while strictly following the guidelines of the Ordre des dentistes du Québec (ODQ) on confidentiality, informed consent and the absence of inappropriate comparative or promotional content.

Digital
campaigns

The campaigns focus on key services (e.g., Invisalign consultations), with polished visuals and emotional storytelling: each smile project is presented as an inspiring journey. The tone remains elegant, professional and aligned with the “Ose Sourire” identity, while respecting current ethical standards.

Digital
campaigns - OSE
Ose campaign story

Benefits for Ose Sourire

  • Distinctive visual positioning that strengthens regional awareness.
  • A well-structured, accessible website designed to inform and reassure patients.
  • Engaging digital content reflecting the quality of care and the relationship of trust.
  • A consistent marketing strategy that respects professional guidelines.
  • Search engine optimization contributing to increased web traffic and substantial new patient acquisition.

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