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Groupe dentaire API

A client of Virus Santé Communication for 10 years, Groupe dentaire API brings together three dental clinics, in Laval, Mascouche and Repentigny: general and family dentistry, cosmetic dentistry, implantology, endodontics, orthodontics and Invisalign, periodontics, denturology and dental emergencies.

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Services provided

BRANDING WEBSITE SEO SOCIAL MEDIA TRACKING GOOGLE ADS

API and Virus by the numbers

  • 10years of collaboration
  • 3clinics: Laval, Mascouche and Repentigny
  • 6services, from branding to Google Ads campaigns

A 10-year collaboration

The collaboration began with a new brand identity and the “Soyez API!” (“Be API!”) awareness campaign, developed from A to Z by our creative team, along with a new website, back when the group had two centres, in Laval and Mascouche.

Over the years, Virus Santé Communication has supported the group on every front: social media, blog articles, search engine optimization, performance tracking and Google Ads campaigns. Groupe dentaire API now has three clinics, including the one in Repentigny.

Branding
& visual identity

We redesigned Groupe dentaire API’s brand identity: a red ribbon that draws an apple, bright visuals and the slogan “Soyez API!” (“Be API!”). This identity carries across every channel of the campaign, from the website to Laval’s buses.

Groupe dentaire API’s “Soyez API!” campaign

RGB 213 / 31 / 45
Hex #D51F2D

RGB 95 / 192 / 200
Hex #5FC0C8

RGB 76 / 76 / 76
Hex #4C4C4C

RGB 228 / 228 / 228
Hex #E4E4E4

The “Soyez API!” campaign

The awareness campaign ran online, on the radio and on billboards. Panobus ads, on the sides and backs of City of Laval buses, carried the campaign’s visuals, colours and slogan.

Ads on Laval buses and bus shelters
Groupe dentaire API campaign visual

Promotional videos

Website

The current website presents the three clinics, the team and the technologies, then each treatment on its own page, organized by family: cosmetic dentistry, implantology, endodontics, orthodontics, general and family dentistry, periodontics, denturology. A patient area, a kids’ area, advice and post-operative follow-up round out the site, which now features the “L’effet API!” (“The API effect!”) theme.

Website - Groupe dentaire API
“L’effet API!”: the current header of Groupe dentaire API’s website
Groupe dentaire API’s Facebook page

Social media

On Facebook, Google My Business and LinkedIn, the campaign theme was adapted into visuals and posts that present the clinics, the team and the group’s services. Blog articles complete this content.

Online visibility

Virus Santé Communication now handles the website’s search engine optimization (SEO), the tracking and optimization of its performance, and the group’s Google Ads campaigns.

Work for le Groupe dentaire API

  • Branding and the “Soyez API!” campaign: web, radio and buses.
  • Promotional videos.
  • Website for the three clinics, adapted for desktop, tablet and mobile.
  • Social media, SEO, performance tracking and Google Ads campaigns.

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